Business Education

Business professionals know the value of a strong academic background in Chinese business. University of Shanghai for Science and Technology business courses will allow you to build a considerable knowledge of business in the Middle Kingdom. USST professors as well as business professionals will expand your horizons.

The academic component of the Business in Modern China Summer Program will feature four intensive courses about business in China. Each course carries 2 ECTS Credits (or equivalents in other countries) and is taught in English by professors from the University of Shanghai for Science and Technology. Participants are required to choose two courses for study. Each course will take place five times a week, 2.5 hours per day.

For most courses there are no knowledge prerequisites. Upon successful completion of the study module, each participant will receive a Certificate of Attendance and a transcript issued by University of Shanghai for Science and Technology. The transcript can serve as an academic proof when applying for credit transfer at your home institution. Please visit the Credit Transfer section for more details.

Marketing Strategy in China

This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the marketing theories. This course enables the student to make marketing strategy decision in unprofessional way. This subject introduces the basic elements of the marketing management process used by modern Companies. It incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer and business buyer behavior, and segment markets. It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion.

 

Intercultural Business Communication

This course introduces fundamental and strategic HR concepts and tools, and applies them to China as well as global business realities. It will explore the full human capital management cycle including acquiring and developing the workforce, managing performance and motivation, connecting and measuring HR’s contribution to the achievement of the firm’s strategic intentions. The perspective of HR in China will be covered and compared to western or other international approaches. By learning through classroom teaching, case study, reading materials, group discussions and mini-lectures given by local business and HR leaders, students will be able to understand the importance of the “people agenda” for firm success in China and globally.

 

Tourism Management in China

This course provides an introduction to the study of tourism, where tourism is examined from the perspectives of a phenomenon, an industry and as a field of study or research. As a phenomenon, the major factors that contribute to its development, growth and decline both in the world and in China are analyzed. As an industry, the course looks at the various sectors (tour operators, hotels, tourist attractions, transportation companies) that comprise the tourism system and how they interact with each other. As a field of research, major tourism theories are introduced. Basic definition sand concepts relating to tourism’s political, environmental, economic and cultural impacts are also discussed. The course will spend much time to discuss cases in China in order to make international students have better understanding about tourism practices in China from the above three perspectives.

 

Chinese Business & Enterprises

This course introduces Chinese business background, business model and business operation to students so that they could have a basic overview and understanding of Chinese business and enterprises. Topics mainly focus on Chinese business background, Chinese-enterprise history, Chinese enterprise business model, the introduction of Chinese well-known enterprise-case study, how to start a business in China etc.

 

Culture in Contemporary China

This course is intended to provide an overview of business in contemporary China, addressing topics in economic reform in China, joint venture and wholly owned foreign investment law and practices, an overview of Shanghai as a financial banking, and manufacturing and commercial center, international trade, and economic law in China. In addition, this course will examine Chinese history, contemporary society, and the role of philosophy, religion, and education in Chinese life in order to put business in China in a cultural and historical perspective. This overview introduction to Chinese culture, history and society provides vital background information to put the current dynamic socioeconomic change and rapid business development in modern China in context.

 

International Trade

Description of this course will be updated soon.

University of Shanghai for Science and Technology
516 Jungong Rd, Yangpu Qu, Shanghai, 200093

Tel: +86 21-55271208